Ofira Asayag Bio, Net Worth, Family, Job, Husband, Facts

Ofira Asayag is a notable Israeli TV host, radio broadcaster, journalist, and sports reporter. As a sports program presenter, she is best known for her engagement with "The Masked Singer Israel" from 2020 to 2021, where she served as a self-panelist in 24 episodes. She embarked on her career journey after military service, working at a hair salon and a licensing office in Be’er Sheva. Her foray into sports media commenced as a sideline reporter at the Israel Broadcasting Authority from 1996 to 2002. In 2004, she directed "The Big Miss," a documentary chronicling the life of Israeli football player Felix Halfon. Notably, she participated as a judge on the fourth season of "Eyal Golan Is Calling You" in 2016 and embarked on hosting the weekly television show "Ofira and Berkovic" with Eyal Berkovic on Keshet Channel 12 starting in November 2017. 

Ofira Asayag Family Roots and Birthplace

Born on October 6, 1973, the inaugural day of the Yom Kippur War, Ofira Asayag birthplace is in Dimona, Israel, and she proudly holds Israeli nationality, with her background tracing back to Israeli-Moroccan heritage. As the fourth sibling among six in her family, born to Moroccan immigrant parents, she has maintained the privacy of their identities. 

Aged 49 in 2022, she began her educational journey at the state-religious school "Appelman," and following her military service, she embarked on various career paths, initially working in a hair salon and subsequently at a licensing office in Be’er Sheva.

Ofira Asayag Television presenter Career

• Starting her career in sports media, Ofira Asayag served as a sideline reporter at the Israel Broadcasting Authority between 1996 and 2002, contributing to the radio program "Songs and Goals" and covering televised football and basketball matches.
• Transitioning to Channel 2 in October 2002, Asayag's dual roles were cut short by a legal dispute with the Broadcasting Authority, resulting in her unsuccessful lawsuit against them. 
• Within Channel 2, she hosted the sports segment on the morning show "Cafe Talad" alongside Yardena Arazi and Dov Gil-har. 
• She ventured into online sports journalism in 2000, joining the ONE sports website as a flash reporter before becoming the coordinator and subsequently content manager, overseeing the "Glitch" section focused on sports gossip. 
• In 2004, she crafted the documentary "The Big Miss," chronicling the life and conviction of Israeli football player Felix Halfon. 
• Notably, businessman Arcadi Gaydamak recruited her in 2006 to direct the sports department and host a program on Radio Station 99, which he had acquired, alongside Eyal Berkovic. 
• Asayag also presented for the TV channel of Beitar Jerusalem Football Club, owned by Gaydamak. 
• Following financial challenges, Radio 99 was sold to 103FM, prompting Asayag and Berkovic's departure in August 2010 due to disagreements with management. 
• In February 2010, she debuted a documentary on Channel 2 spotlighting Moni Fanan.
• In June 2011, Asayag and Berkovic entered a 3-year contract with Tel Aviv Radio for their daily sports segment, which later gained national syndication across various Israeli radio stations, including waves in Southern Radio, Haifa Radio, Jerusalem Radio, and others. Their Tel Aviv Radio segment reached around 132,000 daily listeners. 
• In February 2015, Asayag emerged victorious in a defamation lawsuit against journalists Shlomo Man, Oded Kramer, and Raviv Shechter, resulting in compensation awards of NIS 30,000 plus NIS 10,000 court costs for Kramer and Shechter, and NIS 75,000 plus NIS 15,000 court costs for Man.
• Simultaneously, another defamation case arose wherein Asayag and Berkovic were sued by the Youth and Children's League for on-air criticism of two soccer referees who denied water breaks to teenage players. 
• The court ordered compensation of NIS 45,000 plus attorney fees for one referee and NIS 35,000 plus attorney fees for the other referee, with contributions from Ayal Farr, the show's editor. 
• In 2016, she joined the judging panel for the fourth season of "Eyal Golan Is Calling You." 
• Subsequently, in November 2017, she embarked on a weekly television hosting venture alongside Eyal Berkovic with the show "Ofira and Berkovic" on Keshet Channel 12, which expanded during the 2018 World Cup to include "Lila Ham" broadcasts from Sunday to Thursday on the same channel.
• Ofira Asayag participated in various TV shows, including "The Masked Singer Israel" as a panelist from 2020 to 2021, "Ofira & Berkovic" where she co-hosted and hosted from 2017 to 2021, and "Sabri Maranan" in 2020. 
• She made guest appearances in "Mo'adon Layla" from 2017 to 2019, "Goalstar" as a commentator and self from 2015 to 2019, "Hayom BaLayla" as a guest from 2016 to 2017, and was featured in "Ambush" in 2013 and "Matzav Ha'Uma" in 2013.

Ofira Asayag's Husband and Children

Married in 2008 to her husband, Gili Menkin; Ofira Asayag is a mother of three children and currently, the family is residing in Tel Aviv. She initially crossed paths with her husband while working as the content editor for the ONE site and channel, co-owned by Menkin. Despite a 2018 separation, the couple reunited in 2019. In a candid September 2020 interview with "At" magazine, Asayag expressed her skepticism towards the institution of marriage, deeming it unnecessary and critiquing the authority of those within the rabbinate. She hoped her daughter would not marry into such a system influenced by those who have spent their lives in religious study. She is straight when there comes a question regarding her sexuality. 

Exploring Ofira Asayag's Net Worth

Ofira Asayag, a versatile figure in the realms of TV hosting, radio broadcasting, journalism, and sports reporting, boasts an estimated net worth of $1.2 million in 2023, predominantly stemming from her endeavors in the entertainment industry. Garnering a substantial annual income from her multifaceted professional pursuits, she maintains a comfortable and contented lifestyle befitting her success.